Case studies

With our clinical treatments, we nurse companies back to health ‒ at least in a design and digital sense. Our experts provide quick and efficient aid free of charge, just like they did for the companies from our case studies.

  • Let there be (new) light

    Georg Mähring skillfully stages lighting and light fixtures. The designer is currently in the process of developing a new lampshade. Since he works alone, Mr. Mähring wants a second expert opinion on his vision for the lampshade, as well as professional feedback. It is a well-known fact that two heads are better than one, and the designer is wary of unknowingly taking the wrong developmental path.

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  • Creativity meets Usability

    Mr. Neubauer is not sure that their site meets the requirements of his target groups in terms of both design and usability. Do the visitors feel well addressed? Do they find what they are looking for? Is it easy to book courses? Mr. Neubauer is particularly concerned about the design as creativity is artSIP’s primary focus – does the website convey this idea sufficiently?

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  • Everyday innovation

    Yazan is brimming with innovative product ideas. One such vision is developing a portable bidet. The London student already has a reasonably clear picture in his head, but the actual product design still worries him. What should he watch out for?

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  • Turn B2B into B2C

    Jürgen Neubauer’s current start-up, artSIP, which aims to facilitate broader access to arts and crafts workshops in Graz to spur creativity, is geared toward bigger business customers. However, he sees more potential from private customers and would like to convert or expand their services to B2C accordingly. But does this idea really have a future? When is the right time to implement a successful change?

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  • Smart technology in cool packaging

    With its smart safety bracelets for cyclists and e-scooter riders, Flasher has set a new standard in road safety. However, the team is worried about their packaging. What, from an expert point of view, is missing from their existing packaging?

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  • Photo art (even) online

    With his camera, Ijob Brandstätter skillfully puts pictures and videos to film. Which design suits him and his art best? Which content should be included? His website’s illustrations are very dear to Mr. Brandstätter’s heart – but where can he find an illustrator with that certain creative spark?

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  • Carsharing app in pole position

    The Graz start-up, carpoolmobility, has developed an app for private car sharing. However, a good idea alone does not guarantee a successful market entry. The entrepreneurs are worried about building their brand. Does their design convey their values? Do the target groups get the message? Does the branding properly utilize the “trend” of sustainability?

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